Hannah Pool: The cosmetics market can be divided into two sectors: premium and high street. While Asian women have some choice in the premium end, there is nothing for them on the high street.
Why should women have a monopoly on beauty tricks? Male make-up - largely the undetectable kind that takes the average man closer to the chiselled ideal - is now on the market. Our man-in-mascara wore it for a month: on the Tube, in the office, at the pub. Here's his verdict.