Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer – review Joshua Foer's account of his quest to become US memory champion is a dreary and pointless celebration of trivia, writes Peter Conrad
Why We Run: A Story of Obsession by Robin Harvie – review Tim Lewis discovers why extreme distance runners really are a breed apart
Memories are made of this: how to boost your mind How on earth could anyone memorise all 626 lines of The Rime of the Ancient Mariner? Well, a technique that relies on mental images could be all that's needed, according to US memory champion Joshua Foer
Moonwalking with Einstein by Joshua Foer – review Be prepared to be amazed by Joshua Foer's account of competitive memorisation
The phrase every publisher craves: word-of-mouth success JK Rowling, Dan Brown and Lynne Truss have all sold millions with word-of-mouth successes, but what is their secret, asks Robert McCrum
When Will I Sleep Through the Night? An A-Z of Babyhood by Eleanor Birne – review Wit and wisdom inform this lively account of the first year of motherhood. New mum Alice O'Keeffe approves
Kama Sutra: A Guide to the Art of Pleasure, translated by AND Haksar – review It won't improve your sex life, but the Kama Sutra still makes for a fascinating read, says Hanif Kureishi
Henry’s Demons by Patrick and Henry Cockburn – review A father-and-son account gives Charlotte Moore a greater understanding of living with schizophrenia
Henry’s Demons: Living with Schizophrenia, a Father and Son’s Story by Patrick and Henry Cockburn – review A memoir by the veteran war reporter Patrick Cockburn and his son offers a powerful inside story of mental illness, says Alexander Linklater
The Tell-Tale Brain by VS Ramachandran – review A neuroscientist's explanation of how brain damage can unlock hidden talents is gripping, says Ian Thomson