Hadley Freeman: what is a beach body anyway?

The ‘Are you beach body ready?’ advertising campaign backfired spectacularly earlier this week. Which just goes to show women are not as stupid, or as weight-obsessed, as we’re made out to be

Extreme fitness: are you tough enough?

Forget spinning and Zumba, gyms are now filled with chains, hammers and tyres. When did work-outs get so hardcore? Stuart Heritage joins the men and women going primal

Fitspo: how strong became the new skinny

Health has become fetishised on social media by ‘fitspiration’ devotees posting pictures of ‘clean’ food and gym-tight abs. But does the trend inspire better living – or is it promoting a new form of body fascism?